Carine Roitfeld, French fashion icon, launches a new perfume


Carine Roitfeld is Okay with the point that patchouli, the dominant be aware in her eponymous new fragrance, is totally polarizing. The heady component with the grungy-hippie backstory isn’t for absolutely everyone, and that’s a major rationale why she enjoys it so substantially.

“It’s a little bit totally free-spirited, like me,” states the French type icon, who has fond reminiscences of scouting for patchouli essence, several years in the past, in the Indian import outlets of Paris. “I feel people today have these powerful reactions to it because it’s unique, like how they wander previous a café and suddenly want a fresh cup of espresso. I believe patchouli invokes adventure and abruptly can make 1 brave more than enough to reside out their fantasies.”

Roitfeld — who helmed Vogue Paris for a ten years, was Tom Ford’s styling ace in the pocket for many years and is now overseeing a publishing, written content generation and fragrance empire that consists of CR Manner Ebook, CR Studio and a array of fragrances dubbed 7 Lovers — christened her newest scent “Carine.” She considers it her most own undertaking to date.

She likens the experience of making “Carine” to strolling down the Champs-Élysées starkers (perhaps a nod to the 2019 advert for the debut of Carine Roitfeld Parfums, in which she appeared entirely nude). “I wanted to make an irreverent fragrance that individuals did not count on, anything sensual and unpredictable, like how I develop my manner editorials or set with each other an outfit.”

Carine Roitfeld fragrance
“Carine” fragrance, $260 at Carine Roitfeld
Max Von Gumppenberg

Performing in collaboration with perfumer Dominique Ropion, the creator of these seminal scents as Viktor & Rolf “Flowerbomb” and Yves Saint Laurent “Y,” Roitfeld steered him towards obsessions she needed to see understood in scent variety. Situation in level: cashmere. “He released me to Cashmeran,” she claims, “a elaborate synthetic ingredient so named for its capacity to impart a thing of the softness of cashmere.”

Other notes in her namesake fragrance (out there at, Kith in Paris and Harrods in the Uk) include vetiver, jasmine, gardenia and a splash of spices.

To promote her new labor of like, Roitfeld sat for photographer Max Von Gumppenberg, a longtime editorial collaborator. “I reliable him to seize the intricacies of the fragrance by his lens,” she notes. “I’m constantly delighted with his get the job done, and he was equipped to provide out this facet that I didn’t realize right before. I sense effective, sexy and incredibly happy of the operate I have set in about the last numerous a long time to be in a area wherever I am now.”

Clad in head-to-toe purple and lavender, with a sliver of ruby satin bra peeking out, she states the “stripped-down model of the Carine Roitfeld men and women have appear to know” in the campaign imagery mirrors the journey she went on though developing the perfume. “With ‘Carine,’ I have opened the door to my emotions, recollections, views, dreams and fantasies. It’s a really vulnerable detail to do, but also extremely cathartic.”

Now 67 and a grandmother, Roitfeld states she’s devoted to her Paris-centered facialist, stays suit and powerful with boxing and ballet classes, and has zero intention of dialing-back on her edgy sartorial style. “Who states you cannot have on one thing just simply because you’re over a specific age? I in no way stick to the procedures, and I will not be starting up anytime shortly.”

And really, why switch gears when you’re rather considerably #aims personified? “Somebody lately commented on one particular of my Instagram posts expressing, ‘I want to age like Carine.’ That made me truly feel outside of satisfied.”


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