Don C on Basketball Culture, Fashion and the Influence of ‘NBA 2K’ on Both

The influence of basketball tradition on designer and Just Don founder Don C‘s artistic pursuits is as strong as his roots in his indigenous Chicago. When that connection is obvious in roles like serving as Inventive Approach and Design and style Advisor for the Chicago Bulls, it also will come as a result of in NBA 2K22, in which his real lifestyle types are accessible to dress in in the virtual globe.

“Rather a great deal everything I do is influenced by basketball tradition,” says Don. Like the video game alone, he is a legitimate pressure functioning at the intersection of sports activities and style. With the launch of NBA 2K22, Don C displays on his romantic relationship with basketball and style, and the inseparable dynamic of the two in pop tradition — a phenomenon that the NBA 2K franchise has tapped into considering the fact that its inception.

Given that the late-‘90s, the several iterations of the now legendary recreation have uniquely captured the overlap of basketball and manner, exactly where style and overall performance execute as seamlessly as an alley-oop. Continuing to evolve in this house, the virtual realm of NBA 2K22 continues to be an incubator of style-ahead spectacle. The franchise mirrors the serious-environment and celebrates the cultural zeitgeist of manner as protest, illustration and an extension of community. “It exposes a great deal of men and women in our neighborhood to my brand and to my outfits,” suggests Don. “The reason that I set the product out there is to talk and construct group…to stimulate the men and women that occur following me.”

As one particular of the pioneering labels that elevates the in-video game apparel customization in NBA 2K22, the Just Don brand name solidifies its presence in pop lifestyle and within just the sport of basketball: “Even the term ‘NBA 2K’…that meant so a great deal. It made use of to be like ‘2K,’ the calendar year, but now we have figured out that [it’s] the brand — it’s for the upcoming.”

Check out out the movie higher than to hear more about Don C’s in-game overall look in NBA 2K22 and down load the sport at NBA 2K‘s web site.