May 27, 2022

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EP352: How to Tell Your Story So That You Attract the Right Customers with Siobhan Maher


As an unbiased jewellery brand, storytelling is heading to be a person of your most highly effective applications. It can assistance you hook up with shoppers and stand out from the level of competition. But telling a fantastic tale isn’t usually simple.

In today’s episode, I experienced the pleasure of chatting with Siobhan Maher, an pro jewelry storyteller. She’s a jewellery designer and copywriter who focuses on bringing out the tale guiding every single piece of jewellery. 

Telling stories  that resonate with her customers is the main of her small business..

If you want to connect with your viewers as a result of your model tale, hear to the entire episode under.

Download the present notes below

Siobhan stated the pursuing guidelines to notify a more powerful variation of your tale:

Search Outwards

Quite a few people today have on jewelry not only since it seems fantastic on them, but because it has which means. 

It may perhaps be a loved ones heirloom or a present from a cherished a person, or it might have been obtained to mark a special celebration. What ever the tale, it’s an significant aspect of the piece itself. That’s why jewelers will have to produce brand stories that resonate with their audience. 

This indicates knowing who your buyers are, what they are looking for, and what type of stories will resonate with them. Don’t skip the market investigate.

Glimpse Inwards

Storytelling enables you to faucet into your have resourceful vitality and infuse each and every piece with a sense of depth and authenticity. 

Irrespective of whether you’re just beginning your very own line of jewellery, or you are now a a lot more skilled small business operator, it really is vital to glance deeply into the aspects of your manufacturer story and take a look at the values that generate you forward. Only then can you definitely begin to make an reliable brand that resonates with your viewers on a deeper level. 

It is not just about providing your products and solutions or solutions it is really about establishing real connections with these you hope to attain by means of storytelling.

Inform Your Story From Different Angles

At the heart of each and every manufacturer is a tale. No make a difference what form of background you appear from, it’s critical to inform your tale from unique views. 

By having the time to craft a compelling brand tale, jewellery designers can improve revenue and hook up with their prospects on a deep and emotional amount.

To find out extra about the Techniques of storytelling that can make advertising a ton a lot easier,  pay attention to the full episode above. 

xo, Tracy

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Laying The Basis

Inbound links:

Siobhan Maher’s Formal Web-site
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Laying The Foundation
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The Preferred Brand name Outcome
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Masterclass: An Within Search at a 7 Figure Jewellery Brand name
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