This write-up first appeared in Harper’s Bazaar Singapore, the top fashion glossy on the best of model, splendor, structure, vacation and the arts. Go to harpersbazaar.com.sg and adhere to @harpersbazaarsg on Instagram harpersbazaarsingapore on Fb. The April 2022 concern is out on newsstands now.
SINGAPORE – In this day and age of facts overload and solution oversaturation, excellent apparel are just the commencing issue for designers who truly want to stand out.
To make a real, resonant effects – not just commercially, but also culturally – designers have to generate works imbued with not just smarts, but also coronary heart.
Some do it by turning sleeping beauties and dusty models into the industry’s most exciting, most-watched names – like Daniel Roseberry at Schiaparelli and Casey Cadwallader at Mugler.
Some others infiltrate each individual facet of the society compellingly, like Demna Gvasalia at Balenciaga. And then there are individuals who establish a luxurious brand name as opposed to any other – imagine Jonathan Anderson and his idiosyncratic and soulful Loewe.
In the past calendar year, Demna has shown a breadth of eyesight that is just stunning.
First, the Georgian designer conquered the greatest echelon of manner with a spectacular revival of Balenciaga’s haute couture. His observe-up, while, was as available as it will get: a collaboration with American rapper Kanye West’s Yeezy and rapid fashion label Hole.
He has managed to faucet the worthwhile and significant gamer local community – very first with a virtual-reality recreation to present his slide 2021 assortment and then with a partnership with online movie activity Fortnite, through which solutions both virtual and actual physical were produced.
Shortly soon after that, in September, Gvasalia and Balenciaga dominated the Achieved Gala, arguably fashion’s most elite celebration, by dressing boldfaced names these types of as singer Rihanna and truth television star Kim Kardashian.
Much less than a month afterwards, Gvasalia upended the traditional vogue demonstrate and won Paris Fashion Week through a partnership with just one of pop culture’s largest and most enduring models, the animated collection The Simpsons.
Disparate as all these ventures audio on paper, in Gvasalia’s vision, they are all cohesive components of one particular grand scheme.
As he told The New York Times: “My mission is to give people today the most effective elements I can to produce their have character and have pleasurable with it. That’s what vogue is about”.
Like Gvasalia, Anderson is building a brand in a 360-diploma fashion. His tactic is to put craft at the nexus of his every endeavor at Loewe.
It is why the model can convincingly go from collaborations with the estates of textile designers William Morris and C.F.A. Voysey to partnerships with the likes of Japanese animation movie studio Studio Ghibli.