Fashion shoppers want efficient, real world experiences

Present-day vogue shoppers want rapidly, easy on the internet procuring as effectively as seamless purchaser provider and remarkable authentic-earth ordeals.

And European retailers are responding, according to a Scandit, report, “The Upcoming of Manner In-Store Engagement.” Nearly all, 93%, of suppliers surveyed look at experiential retail as vital to the future of the physical keep and 73% are investing in engineering around the subsequent calendar year to provide new omnichannel encounters. More than 50 percent, 59%, are organizing use tech to empower store associates to turn into concierge-like consultants, in accordance to a press release on the report.

The analyze polled 3,500 people as properly as insights from executives at 73 of the major manner models throughout Europe and the Center East.

Above fifty percent of vogue retailers, 54%, said investing in electronic tools and capabilities is a priority in the following 12 months. Additional than fifty percent, 53%, of vendors claimed clienteling programs raise buyer loyalty, and 91% of people making use of cell position-of-sale have witnessed reduced walkouts, increased revenue and enhanced shop associate mobility.

“The pandemic has accelerated the increase of the savvy shopper, with the expansion of on the web shopping, and the resounding information is crystal clear: individuals want a linked retail experience that is adaptable and seamless at every single touchpoint,” Samuel Mueller, Scandit CEO, reported in the release.