First Look: Nike Style and Saks Aspen Pop-Up

A new luxurious pop-up experience by Saks is getting position in the heart of Aspen on East Hyman Avenue now by means of July 29. 

The function will deliver obtain to an assortment of style across women’s and men’s clothing and jewelry. Additionally, customers can entry on-desire private styling and purchasing providers from Saks Stylists.  

The pop-up, which has a 2,000-square-foot footprint, will also include things like electronic touchpoints as a result of which individuals can look through and store on Saks.com. Like Nike, the knowledge involves experiential opportunities where by consumers can put up on Instagram, as perfectly as appreciate local ice product and complimentary Saks-branded pet treats. 

[Read more: Saks’ Shopper Survey Finds Consumers are Spending on Luxury]

To launch the pop-up, Saks will be hosting a VIP Weekend in Aspen with influencers and best customers from Thursday, July 21 to Sunday, July 24.

Encounters will involve private searching appointments at the Saks Aspen Pop-Up, horseback riding, yoga, spa remedies, unique gifting times, and a lot more. The weekend will kick off with a welcome occasion at Casa Tua Aspen, co-hosted by Saks’ CEO Marc Metrick and actress Zoey Deutch. All over the weekend, attendees can anticipate experiences this kind of as a mountaintop picnic and an intimate meal with jewellery designer Anita Ko.

Together with the in-individual weekend festivities will be a virtual function on Saks Stay, held on July 22 at 11 a.m. Shoppers can tune in for a at the rear of-the-scenes glimpse at the pop-up and insights on items. 

“We are enthusiastic to deliver the Saks knowledge to existence in Aspen for the first time through this immersive pop-up procuring vacation spot,” explained Marc Metrick, CEO of Saks. “The Saks Aspen Pop-Up serves as a actual physical representation of our sector-foremost electronic platform, combining an expertly curated assortment of luxury vogue and the very customized customer service for which we are recognised.”

“At Saks, we think it is important to keep on connecting with our consumers via exceptional and personal experiences that bridge the hole involving our digital and actual physical choices,” Metrick extra. “We are dedicated to exhibiting the whole possible of Saks’ redefined luxurious browsing ecosystem as we proceed to evolve our enterprise design for the foreseeable future.”