Fourth Tommy Hilfiger Fashion Frontier Challenge calls on social entrepreneurs accelerating inclusivity in fashion
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The program invites social entrepreneurs from historically underrepresented communities to share their innovative ideas for the chance to win financing and mentorship.


“The Tommy Hilfiger Fashion Frontier Challenge aims to bring together entrepreneurs from all walks of life, investing knowledge and resources to unlock the unique power of their innovations,” said Tommy Hilfiger. “As an entrepreneur myself, I always wanted to build a global lifestyle brand that is inclusive of everyone — a philosophy that continues to live through this challenge. I truly believe that by coming together we can drive a future of meaningful and long-lasting change.”
The following prizes will be awarded to the winners to support their business idea:
• A total of €200,000 split between two winners
• Additional €15,000 prize for being elected the “Audience’s Favorite Vote”
• A year-long mentorship with Tommy Hilfiger’s internal global experts
• A year-long INSEAD mentorship and course
The top 50 applicants will then be narrowed down to six finalists through an internal procedure. Each finalist will be invited to further develop their business plan with the support of dedicated Tommy Hilfiger and external experts ahead of the final event. With training from an experienced pitch coach, each finalist will then present their concept to a jury panel and internal Tommy Hilfiger associate audience at the global Tommy Hilfiger Fashion Frontier Challenge final event in early 2023.
“At Tommy Hilfiger, we want to work together with communities to drive innovation, inclusivity, and diversity to drive long-lasting change,” said Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe. “As we kick-off for the fourth Tommy Hilfiger Fashion Frontier Challenge, we really look forward to seeing what ideas come to light that will support communities and help shape the future of fashion.”
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, and @TommyHilfiger.
About Tommy Hilfiger
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. Colliding the classic with the new to light up what’s next, the brand boldly mixes prep style and Americana heritage with fresh perspectives drawn from pop culture to design memorable products and collections. Under Mr. Hilfiger’s vision, TOMMY HILFIGER captures the playful alchemy needed to drive innovative and immersive consumer experiences. At the heart of the brand is the vision to Waste Nothing and Welcome All, an unwavering commitment to sustainability, inclusivity, diversity, and circularity that powers teams to create a better fashion industry.
Global retail sales of TOMMY HILFIGER products were almost $7 billion in 2020. Across the TOMMY HILFIGER and TOMMY JEANS lifestyles, the collections include mens, womens and kids; footwear and accessories; close to body; and a range of license product lines including eyewear, watches and fragrance. Part of PVH Corp., the Tommy Hilfiger Group is powered by more than 16,000 associates worldwide — boasting an extensive distribution network spanning 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com.
About PVH Corp.
Contacts
Tommy Hilfiger
Virginia Ritchie
Vice President, Global Communications
Tel: +31 6 4318 4870
Source: PVH Corp.
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