Miele opens ‘experience centre’ at Touchwood

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ELECTRICALS &AMP Technological innovation

13 June, 2022 | by The Retail Bulletin

Domestic equipment model Miele has opened a new store at the Touchwood shopping centre in Solihull.

The German corporation explained the 2,000 sq. foot shop will be an “experience centre” that showcases its most preferred appliances.

John Pickering, taking care of director for Miele GB, defined: “Our have Miele experience centres epitomise the top-quality top quality of the Miele manufacturer and give the opportunity for our prospects to really feel, contact and see the value of our appliances.  We are wanting ahead to welcoming buyers from across the West Midlands and helping them make informed choices about buying new sustainable appliances and guaranteeing they get the absolute most out of them.”

Miele’s arrival is in line Touchwood proprietor Ardent’s method to diversify the centre’s retail featuring and catch the attention of much more quality brands. Noteworthy additions this year have integrated luxury enjoy manufacturer Tag Heuer and electric powered car company Polestar, which have joined existing stores this sort of as John Lewis, Zara, Next and River Island.

Getting obtained the centre in 2021, Ardent has considering that observed its occupancy improve to  95%.

Andrew Hilston, taking care of director at Ardent, said: “Miele is renowned for the high-quality of its goods, and as this kind of is an great addition to Touchwood’s roster of top suppliers. As the centre expands and diversifies its offer you, and Solihull gears up for its important position in the internet hosting of the Commonwealth Video games, 2022 is a hugely thrilling yr for Touchwood and the broader neighborhood.”

Simon Phipps , asset supervisor at Sovereign Centros, reported: “The approach has constantly been to deliver customers with the widest retail offer you attainable, and as these types of Miele’s arrival is the perfect match for Touchwood. We look forward to welcoming even much more brand names to Touchwood in the coming months.”

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