June 30, 2022

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Retail Customer experience & the impact of single pricing

Retail Customer experience & the impact of single pricing


When shoppers in the UK realised that retail giant Marks and Spencer was charging different prices for goods bought in-store to those purchased through its online delivery arm, Ocado, there was anger and outrage.  Customers took to social media to vent their frustration about price differentials of up to 40%, and the confusion of some items being more expensive online than in-store, and vice versa. For a retailer that has enjoyed an enviably strong reputation with the shopping public, this retail customer experience was a big blow to its reputation.

This is just one example of the dangers of retailers hanging on to notion of different pricing across different channels, and how strongly today’s shoppers demand the same price however they shop.

iVend helps retailers implement single pricing strategies.

Learn more about how we’re enabling omnichannel integration.