ZALANDO LAUNCHES 'GO NOTICED' - A NEW CAMPAIGN THAT CELEBRATES STREET CULTURE AND PERSONAL STYLE

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BELFAST, March 21, 2022 /PRNewswire/ — Zalando, a primary system for vogue and life style in Europe, has launched its latest marketing campaign, ‘Go Noticed’. This campaign will highlight the exceptional particular model that is at the coronary heart of road culture. The strategy of ‘Go Noticed’ is based on the heritage of streetwear, born from individuality, creativeness and flair.

The docu-design TVC attributes influential figures across the European Streetwear scene, which includes German-Spanish Actor and Singer Aron Piper, Italian and Polish Musicians Yendry and Żabson, French Rapper Chilla and dancing social media feeling team, Permit It Happen. Every inventive provides their personal distinctive model and interpretation of streetwear to the movie, producing a piece that reflects the assorted and colourful nature of the streetwear neighborhood throughout Europe.

Incorporating to the electrical power of the marketing campaign is Jdid Club, a team of Parisian woman creatives, Switzerland’s SLIMKA, a rapper and member of Superwak Clique collective, Dani aka Broad Awake Earthquake, a DJ and sneakerhead, Brussels-born rapper JeanJass, Barcelona inventive collective Cutemobb, fellow BCN inventive and skater Pierre Leze and French biker creators Tito and Fimbo.

The TVC is shot by New York-born Artist and Director Clayton Vomero and French Photographer Maciek Pozoga. It is styled by Dazed & Perplexed Manner Editor Imruh Asha. Asha worked with the trendsetting TVC talent across Europe to emphasize the ability of the specific to shape an inclusive and open streetwear culture, championing its development.

“The #GoNoticed campaign attributes a broad and diverse cast from across Europe, who prove that streetwear can seem brilliantly various throughout the continent,” suggests Marius Brintrup, Zalando’s Head of Obtaining Men Footwear and Extras. “At Zalando, we think that our wide assortment gives persons the chance to seriously experiment and specific by themselves by way of streetwear. The campaign appears to be to showcase this and rejoice the affect that any person, anywhere can have on streetwear tradition.”

For the duration of March and April, Zalando will also present the styling for Aron Piper in the course of his songs tour in Spain. Aron will be sharing his ‘Daily Model Fits’, offering enthusiasts a preview of the streetwear products he will be putting on during just about every of his gigs. The appears to be like will also be hosted on Zalando channels.

The marketing campaign will be introduced to daily life across a lot of formats including OOH, DOOH, individualized marketing and advertising, Social Compensated & Owned, Onsite, App and owned social channels. The 360 marketing campaign was created in collaboration with artistic company Convoy and will operate for up to 12 weeks in the subsequent markets: France, Netherlands, Belgium, Poland, Czech Republic, Switzerland, Spain and Italy.

Zalando will proceed to celebrate the streetwear community with its electronic journal, Zalando Road. Each concern invitations guest curators to share their personalized stories of rising and evolving streetwear cultures. The most up-to-date issue focuses on the emerging music scene in the Netherlands. It features rising star, RIMON and explores the prosperous cultural diversity which is impressed the following generation of producers, DJs and artists.

Uncover out extra on the campaign hashtag: #GoNoticed and by subsequent Zalando Road on Instagram.

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