Founder of FUBU J. Alexander Martin Talks New FOR US BY US Network and Continued Growth of Fashion Empire

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Founder of FUBU, J. Alexander Martin appeared on Hip Hop & Organization to focus on his not long ago released streaming system, FOR US BY US Community, the ONLY AVOD/SVOD streaming platform.

For many years, Martin dreamed of making a company that explained to Black tales. He launched the community with a target on unbiased movies, collection, and documentaries that present an institutional adjust in the landscape.

Alexander shared how FOR US BY US aims to serve the increasing hunger for new and clean written content in Black homes and for viewers on the lookout for varied tales on television. The entrepreneur and style designer is getting what he and Daymond John did at FUBU 30 many years ago and making use of it to the new-age Television set model that goes outside of the standard networks.

From fact demonstrates like The Generating of Saucy Santana to shorter impartial movies like Cease The Killing, FOR US BY US Community presents a system to rising underrepresented expertise in the Black neighborhood. It was a long time coming for Alexander who has been performing on launching the platform for about a 10 years.

“I’ve been accomplishing this for about 13 yrs. So, it’s been a normal working day-by-day battle to get it out there with adequate content material,” Alexander explained to BLACK Enterprise.

“To be another person in this space. The streaming place is pretty huge,” he claimed. ” Absolutely everyone thinks of the Netflix and the Hulu’s and I want to be equipped to compete.”

The network will come as Alexander’s legendary FUBU manufacturer proceeds to scale in a new era of vogue people who are incorporating the brand’s legendary lifestyle into their own design and style. The confined-edition FUBU Eternally 21 collection reintroduced some of the streetwear brand’s most preferred styles from the 90s and early 2000s like velour sweatsuits, denim sets, bucket hats, and outsized jerseys.

It’s component of the vision Alexander often saw for the model and portion of his ongoing push as a businessman more than the very last a few many years.

“I can go back to where my lover Daymond John. You know, Mr. Shark Tank, he made a hat,” Alexander recalled about the begin of FUBU.

“And from that, I experienced the vision to just take that hat to a garments line. And in change, I’m just that form of man. If I see anything, I see a eyesight, I see where by it is going to go, I’m just going to continue to keep likely and heading once more till it receives performed.”

FUBU will for good be etched in the culture as an legendary and groundbreaking 90’s brand name that grossed more than six-billion dollars and spoke straight to a technology of go-getters. FOR US BY US Network is on keep track of to just take the identical direction, Alexander says.

The entrepreneur will take us back again to his days functioning in Macy’s revenue section and quitting following he was accused of thieving a tie. On his way out, Alexander instructed his former supervisor that he would be back again 1 day to provide his personal vogue line in the shop.

“Now speedy ahead to the subsequent time, I walked back again into Macy’s, we arrived to provide FUBU,” Alexander mentioned.

The model went on to have the first window screen for a Black-owned streetwear model. Alexander remembers his former supervisor was nonetheless working in the sales division.

Press play underneath to find out far more about Alexander’s journey to turning FUBU into a legendary streetwear brand name and his programs for his new FOR US BY US Community.

https://www.youtube.com/observe?v=FtmGX9eD74k



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