Ingka & H&M open first Atelier100 retail space

Dwelling &AMP Do it yourself

2 June, 2022 | by The Retail Bulletin

Swedish retail giants Ingka Team and H&M have teamed up to open the initially Atelier100 area with the intention of showcasing London-based mostly creatives and designers.

Located at Livat Hammersmith, the new retail store will take a additional sustainable and ‘hyper-local’ strategy to retail.

Right after launching in April, the Atelier100 initiative issued an open up get in touch with to creatives, makers and producers residing within just 100km of central London, and requested them to share their innovative solution strategies.

The 1st 20 have now been chosen and are in the method of bringing their goods to life through Atelier100 funding and its mentorship programme. The room will start selling the new goods in October, but in the meantime, will provide a range of goods developed and made by London-primarily based creatives.

The retail store options an innovative structure that displays the project’s hyper-neighborhood philosophy.

Talking at the start of the keep, Marcus Engman, main artistic officer at Ingka Group, the biggest IKEA franchisee, stated: “It is a happy minute to see the to start with Atelier100 open its doorways. Each individual portion of the room has a story, from the regionally-sourced items on the shelves to the recycled product employed to make the place by itself. It will be at any time-evolving and I am thrilled to see how the creatives on the programme make Atelier100 their possess come autumn.”

The store makes use of recycled products from Topshop’s former flagship Oxford Road room, which was procured by IKEA in October 2021.

Camilla Henriksson, world model supervisor at H&M, included: “This is just the commencing of the journey for Atelier100, we look forward to seeing the effect this pilot has on the London style and design local community.”

Built with multi-operation in head, the room will also host workshops, talks and events.