May 27, 2022

KBB-Style

Start the Fashion

Marimekko organizes its annual public open-air fashion show for the first time after a two-year hiatus


Marimekko Company, Push release, 3 Might 2022 at 11.00 a.m.

Marimekko will arrange its once-a-year open up-air trend present in its hometown Helsinki on 20 May possibly 2022, right after two a long time of digital executions. Considering that 1992, the once-a-year vogue show has traditionally been held in the coronary heart of Helsinki, the Esplanade Park. From the incredibly commencing, the vogue exhibit has been open to the general public and completely no cost of demand, demonstrating the democratic technique to manner that Marimekko is regarded for – the celebration was originally launched as an substitute to the special style exhibits of the early nineties. Every single year, hundreds of persons have gathered to the Esplanade Park to appreciate the inclusive manner spectacle collectively. This yr, in addition to the open up-air manner demonstrate, Marimekko has commissioned various musicians and artists to conduct at picked cafes, bars, and restaurants all all over the town to provide pleasure to unanticipated locations in their very own special way. Marimekko’s seasonal topic celebrates the resilience of wildflowers, and their potential to do the job their way by way of anything, even concrete.

“The inclusive Esplanade fashion demonstrate tradition started off 30 a long time ago when Kirsti Paakkanen, the legendary operator and CEO of Marimekko of the time, arrived up with the notion to invite the basic public to take pleasure in Marimekko’s vibrant prints and salute the starting of the summertime year collectively in the heart of Helsinki. The Esplanade show has because develop into an integral section of Helsinki’s society. Right after a two-yr split, this is our adore letter to Marimekko’s hometown Helsinki: creating the celebration take place concurrently all all around the town, delivering our group more means to be section of the celebration in a lot less crowded areas.

Re-introducing the actual physical function all over again feels primarily significant now and we seem forward to assembly our group and welcoming the beginning of the summer time season with absolutely everyone,” states President and CEO of Marimekko, Tiina Alahuhta-Kasko.

The open-air style present will showcase the brand’s Spring/Summer time 2022 assortment, which is the initially summertime assortment designed less than the innovative path of Rebekka Bay. The selection will be available to purchase throughout the working day in Marimekko merchants and web-site globally.

Marimekko Day will take place on Friday 20 May 2022.

Full timetable:

Breakfast: 9.00–11.00 at Way Bakery. With efficiency.

1. Exhibit: 12.00–12.30 at Esplanade Park. Efficiency by Lxandra.

Lunch: 11.00–14.00 at Harju 8. With overall performance.

2. Show: 13.00–13.30 at Esplanade Park. Effectiveness by Lxandra.

Late lunch: 14.00–16.00 at Restaurant Lasipalatsi. With overall performance.

3. Clearly show: 16.00–16.30 at Esplanade Park. Overall performance by Lxandra.

Immediately after function: 16.00–18.00 at Eco-friendly Hippo Töölö. Performance by DJ.

4. Clearly show: 18.00–18.30 at Esplanade Park. Effectiveness by Lxandra.

After bash: 18.30 onward at Jackie. Overall performance by DJ.

Entire performer record will be printed at marimekko.com.

More information:
Asta Halme, Marimekko Communications
Tel. +358 9 7587 233
[email protected]

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Marimekko is a Finnish lifestyle design organization renowned for its unique prints and shades. The company’s product portfolio features superior-excellent outfits, baggage and components as properly as house décor merchandise ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed materials gave it a potent and exceptional identification. In 2021, the company’s web gross sales were being EUR 152 million and brand sales of the merchandise around the globe amounted to EUR 376 million. Globally, there are about 150 Marimekko stores, and on the net retail store serves prospects in 35 nations around the world. The important markets are Northern Europe, the Asia-Pacific location and North The usa. The Team employs about 410 folks. The firm’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com



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